Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.

If you’re interested in working together, please get in touch.


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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.

If you’re interested in working together, please get in touch.


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CirculUP! 

Circular Video Campaign 


Twenty entrepreneurs across ten global cities united in pursuit of a sustainable future. As part of CirculUP!, a program aimed at raising awareness and building capacity around the circular economy in Armenia, they contribute to a larger movement. These ten circular-focused videos highlight the economic and ecological effects of implementing a circular economy to complement the program - supported by the European Union.

Concept Creation, Direction & Project Management

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Social & Environmental Justice