Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.

If you’re interested in working together, please get in touch.


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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.

If you’re interested in working together, please get in touch.


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Week Against Racism 2022 [NL]

Video Campaign


In conjunction with the Week Against Racism 2022, Pakhuis de Zwijger launched a video campaign where individuals embarked on dialogues delving into their personal encounters with racism and discrimination. The campaign unfolded through a trilogy of videos, each featuring dialogues among people from varied communities, addressing the broad and complex themes of racism and discrimination.

Concept, Director, DOP & Editor


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Social & Environmental Justice