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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.
If you’re interested in working together, please get in touch.
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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.
If you’re interested in working together, please get in touch.
Email | Linkedin | Instagram
The Green Rebel
This series captures The Green Rebel’s journey - showcasing a farm dedicated to healing the soil and nurturing biodiversity by transforming 15 hectares of degraded land through syntropic agroforestry and market gardening.
Photo Series of Regenerative Farm
This series captures The Green Rebel’s journey - showcasing a farm dedicated to healing the soil and nurturing biodiversity by transforming 15 hectares of degraded land through syntropic agroforestry and market gardening.
Photography
CirculUP!
Circular Video Campaign
Twenty entrepreneurs across ten global cities united in pursuit of a sustainable future. As part of CirculUP!, a program aimed at raising awareness and building capacity around the circular economy in Armenia, they contribute to a larger movement. These ten circular-focused videos highlight the economic and ecological effects of implementing a circular economy to complement the program - supported by the European Union.
Circular Video Campaign
Twenty entrepreneurs across ten global cities united in pursuit of a sustainable future. As part of CirculUP!, a program aimed at raising awareness and building capacity around the circular economy in Armenia, they contribute to a larger movement. These ten circular-focused videos highlight the economic and ecological effects of implementing a circular economy to complement the program - supported by the European Union.
Concept Creation, Direction & Project Management
Mountain Views
Where the sky burns with the colors of fire.
Photo Series of Catalunya's Peaks
Where the sky burns with the colors of fire.
Photography
Impact Hub Network Brand Guidelines
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
Design Innovation, Strategy Development, Collaborative Execution & Communication
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
Design Innovation, Strategy Development, Collaborative Execution & Communication
The Eco-Bridgers [NL]
Short Film
Amsterdam’s ambitions are high when it comes to greening its surroundings. However, the greening efforts in this full and densely built city are increasingly under pressure. How do you balance the various ‘green values’: from recreation to biodiversity and from health to climate adaptation? And who are the residents and entrepreneurs radically greening our cities?
Short Film
Amsterdam’s ambitions are high when it comes to greening its surroundings. However, the greening efforts in this full and densely built city are increasingly under pressure. How do you balance the various ‘green values’: from recreation to biodiversity and from health to climate adaptation? And who are the residents and entrepreneurs radically greening our cities?