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Hi, I’m Sarah Friedman: a researcher and strategist, who brings a design-oriented perspective to sustainability challenges. My work focuses on the intersection of food, gender and climate resilience.
Based in Amsterdam, working remotely.
Curious about what we can create together? Get in touch.
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Hi, I’m Sarah Friedman: a researcher and strategist, who brings a design-oriented perspective to sustainability challenges. My work focuses on the intersection of food, gender and climate resilience.
Based in Amsterdam, working remotely.
Curious about what we can create together? Get in touch.
Email | Linkedin | Instagram
Mapping (Climate) Resilience
Research with Q’eqchi’ women on land use, food systems, and climate resilience in Guatemala.
Participatory Research Project
Research with Q’eqchi’ women on land use, food systems, and climate resilience in Guatemala.
Research Design, Field Research, Authorship
CirculUP!
Circular Video Campaign
Twenty entrepreneurs across ten global cities united in pursuit of a sustainable future. As part of CirculUP!, a program aimed at raising awareness and building capacity around the circular economy in Armenia, they contribute to a larger movement. These ten circular-focused videos highlight the economic and ecological effects of implementing a circular economy to complement the program - supported by the European Union.
Circular Video Campaign
Twenty entrepreneurs across ten global cities united in pursuit of a sustainable future. As part of CirculUP!, a program aimed at raising awareness and building capacity around the circular economy in Armenia, they contribute to a larger movement. These ten circular-focused videos highlight the economic and ecological effects of implementing a circular economy to complement the program - supported by the European Union.
Concept Creation, Direction & Project Management
Regenerative Landscapes
Covering regenerative farming practices and agroforestry at a small-scale farm in Catalunya.
(Visual) Documentation
Covering regenerative farming practices and agroforestry at a small-scale farm in Catalunya.
Fieldwork, Photography
Impact Hub Network Brand Guidelines
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
Design Innovation, Strategy Development, Collaborative Execution & Communication
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
Design Innovation, Strategy Development, Collaborative Execution & Communication
The Eco-Bridgers [NL]
Short Film
Amsterdam’s ambitions are high when it comes to greening its surroundings. However, the greening efforts in this full and densely built city are increasingly under pressure. How do you balance the various ‘green values’: from recreation to biodiversity and from health to climate adaptation? And who are the residents and entrepreneurs radically greening our cities?
Short Film
Amsterdam’s ambitions are high when it comes to greening its surroundings. However, the greening efforts in this full and densely built city are increasingly under pressure. How do you balance the various ‘green values’: from recreation to biodiversity and from health to climate adaptation? And who are the residents and entrepreneurs radically greening our cities?