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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.
If you’re interested in working together, please get in touch.
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Hi, I’m Sarah Friedman: an environmental brand strategist and storyteller for change based in Amsterdam. Previously at Pakhuis de Zwijger and Impact Hub Network, I’m now pursuing an Environment and Resource Management master’s degree at the Vrije Universiteit Amsterdam. Before that, I graduated from the Amsterdam Fashion Institute with a specialization in branding.
If you’re interested in working together, please get in touch.
Email | Linkedin | Instagram
Impact Hub Network Brand Guidelines
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
On behalf of Impact Hub Network.
Responsibilities
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
On behalf of Impact Hub Network.
Responsibilities
Design Innovation & Strategy Development
led the exploration of diverse design options and crafted a social media strategy, focusing on brand enhancement and audience engagement.Collaborative Design Execution & Communication
teamed up with a graphic designer to refine ideas into clean deliverables and produced explanatory videos to effectively communicate the rebranding across the network.
