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Hi, I’m Sarah Friedman: a researcher and strategist, who brings a design-oriented perspective to sustainability challenges. My work focuses on the intersection of food, gender and climate resilience.
Based in Amsterdam.
If you’re interested in working together, please get in touch.
Email Instagram LinkedIn
Hi, I’m Sarah Friedman: a researcher and strategist, who brings a design-oriented perspective to sustainability challenges. My work focuses on the intersection of food, gender and climate resilience.
Based in Amsterdam.
If you’re interested in working together, please get in touch.
Email | Linkedin | Instagram
Impact Hub Network Brand Guidelines
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
On behalf of Impact Hub Network.
Responsibilities
Rebranding of Global Brand
In 2023, the Impact Hub Network (spanning over 115 locations globally), underwent a comprehensive rebranding of its brand guidelines, led by the network’s communication team. The newly created guidelines cover new design guidelines, communication principles and a variety of branded materials – aimed at reinforcing its commitment to a fresh, contemporary brand presence.
On behalf of Impact Hub Network.
Responsibilities
Design Innovation & Strategy Development
led the exploration of diverse design options and crafted a social media strategy, focusing on brand enhancement and audience engagement.Collaborative Design Execution & Communication
teamed up with a graphic designer to refine ideas into clean deliverables and produced explanatory videos to effectively communicate the rebranding across the network.
